When supermodel Coco Rocha arrived at the Bonpoint fashion show in Paris last month, she looked very different from what her 1.1 million Instagram followers are used to seeing lately.
Instead of bleached hair in a bob cut hairstyle, she appeared with long hair that casually falls over one shoulder. Previously, Rosha might never have dared to appear first with a bob hairstyle, and then with long hair.
Wigs have been around for a long time and were fashionable as far back as ancient Egypt, but in the last half century or so many women, especially those forced to wear wigs due to hair loss, have become ashamed of it.
I remember one of my mother's friends was very embarrassed to wear a wig after chemotherapy and had it cut and bleached so it wouldn't look different from her natural hair.
She also wore caps to hide the fact that she was wearing a wig.
But today, the shame surrounding wigs is disappearing, mostly thanks to experimentation among celebrities.
Dr. Francesca Fusco, a medical and cosmetic dermatologist at Wexler Dermatology in New York, treats patients with scalp problems, thinning hair, and other types of hair loss.
Her patients have become much more open-minded about wearing a wig for hair treatment and restoration, as many women wear wigs for pleasure, to change their image, or simply to look good at a formal event.
For many women, wearing a wig has become a routine or a part of everyday life.
Wigs are affordable, easy to maintain, and perform the same function as false nails and eyelashes.
Five or ten years ago, a woman who wore a wig said that her hair grew very fast.
Today celebrities use wigs, hair extensions, accessories to change their appearance and few hide it.
There is no way to hide this, considering that many celebrities are now photographed almost every hour, and are photographed by the paparazzi and posted on social networks.
Remember how in 2013 Beyoncé appeared in public with a short haircut, and a week later with a new bib hairstyle.
Katy Perry, who changed wigs every few hours.
Singer and actress Zendaya stepped out for Paris Fashion Week in October, with an extensive collection of wigs that allowed her to change her hair as often as her outfits.
"Attitudes towards extensions and wigs have completely and utterly changed," says Sam McKnight, the respected hairstylist responsible for the hairstyles of everyone from Princess Diana to Lady Gaga.
“It's just as acceptable as it was in the 60s when people wore wigs all the time and the models usually did their own hair and makeup.
A wig or strands of hair are now an everyday accessory." "Wearing wigs and hairpieces of all kinds is part of my job, I feel completely comfortable using extensions and wigs to change my look every day," says Rosha. "We change our makeup every day, why not our hair?" "Now everyone's talking wigs about extensions, posting pictures of their hair lying on the table on Instagram as they ponder what color they're going to go for today."
"To some extent, wigs, false locks, have become a status symbol," McKight explains. "Because he says, 'Look what I can afford.' It's like an expensive handbag."
The quality of hair products has also improved, including false strands that are easy to put on and take off. Also, their more natural appearance contributed to the increase in popularity of wigs.
McKnight says the increasing availability of wigs and extensions in department stores and online has greatly increased their popularity since they cost less than $1,000.
While hair extensions and wigs may be interesting for stars and models as an experiment, their positive, open and playful approach has a great effect on women who wear them for medical reasons.
Dr. Fusca says her friends and patients who wear wigs feel more comfortable than before. This is a great occasion for joy.
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